BEST USE OF AI

Open to: Any Organisation 

This category celebrates the most effective and innovative use of AI in event strategy or operations. Entrants should show clear benefits—such as efficiency, engagement or personalisation—and demonstrate how their approach could inspire broader use across the events industry.

Entries will be judged by these criteria:

• How did you apply AI to enhance any aspect of your event strategy or operations?
  

  Describe how AI was used in your area of focus, such as bidding, planning, delivery, marketing, fan engagement or broadcasting.

      
• What tangible benefits or improvements resulted from your use of AI?
  

  Include evidence of impact such as efficiency gains, cost savings, audience growth, personalisation or improved decision-making.

   
• How does your AI deployment represent innovation and potential for broader application in the events sector?   
  

  Explain why your use of AI is pioneering and how it could inspire or benefit others in the industry.