STRONGEST FAN GROWTH

Open to: Rights Holders & Service Providers 

This category recognises exceptional growth in an event’s fan base. Entrants should show measurable audience increases and explain the strategies or innovations used to drive engagement. Judges will also consider how fan loyalty was built and monetised through repeat attendance, merchandise or community initiatives.

Entries will be judged by these criteria:

• How significantly did your event’s fan base grow, and what metrics demonstrate this growth? 
  Include audience numbers, social media growth, subscriptions or fan registrations.  

• What strategies or innovations did you use to engage and grow your event’s fan base? 
  Describe marketing campaigns, activations, content strategies or technologies used.

• How did you monetise your event’s fan base or increase fan loyalty and retention?  
  Provide outcomes such as repeat attendance, merchandise sales or community engagement.