BEST COMMERCIAL STRATEGY FOR A MAJOR EVENT

Open to: Rights Holders & Service Providers 

This award celebrates outstanding commercial results achieved through a clear strategy. Entrants should highlight revenue from sources like sponsorship, ticketing or media rights, as well as innovative ways they maximised returns. Judges will also look for evidence of long-term brand growth or sustained income.

Entries will be judged by these criteria:

• What commercial outcomes did your strategy achieve in terms of revenue and value creation?  
  Include figures from sponsorship, ticketing, licensing, hosting or media rights. 

• What innovative approaches did you use to maximise commercial returns? 
  Describe unique merchandise, digital monetisation or partnership models. 
  

• How did your strategy support long-term brand growth or legacy goals?
  Share plans or outcomes related to sustained income growth.