BEST EVENT ENGAGEMENT

Open to: Host Destinations & Rights Holders

This award recognises events that achieved exceptional audience impact relative to their size or resources. Judges will look for creative strategies—such as campaigns, partnerships or tech—that drove strong media, digital or attendance results, with evidence of both immediate reach and lasting audience growth.

Entries will be judged by these criteria:

• How did your event achieve exceptional audience reach relative to your size, location, or resources?
  Include comparative metrics such as media reach, digital engagement, or attendance vs. previous editions or similar-sized events.

• What strategies or innovations did you implement to maximise reach and visibility?
  Describe creative campaigns, partnerships or use of technology that help your event hosting "punch above its weight."

• How did you measure the effectiveness of your audience engagement efforts?
  Provide evidence of how you assess long-term audience growth, brand awareness or community connection stemming from your outreach.