BEST COMMERCIAL STRATEGY

 

 

Open to: Any Organisation 

 

This award celebrates outstanding commercial results achieved through a clear strategy. Entrants should highlight revenue from sources like sponsorship, ticketing or media rights, as well as innovative ways they maximised returns. Judges will also look for evidence of long-term brand growth or sustained income.

 

 

Entries will be judged by these criteria:

 

  • Commercial Success: What outcomes were delivered through sponsorship, ticketing, licensing, media rights or merchandise?  
    Provide relevant figures. 

  • Strategic Innovation: What creative or new approaches drove commercial returns? 
    Consider partnerships, monetisation models, digital platforms, or IP. 

  • Brand & Revenue Legacy: How did this strategy contribute to long-term brand value or sustainable income?

 

ENTER HERE