BEST EVENT ENGAGEMENT & FAN GROWTH

Open to: Any Organisation

This award recognises events that achieved exceptional audience impact relative to their size or resources. Judges will look for creative strategies—such as campaigns, partnerships or tech—that drove strong media, digital or attendance results, with evidence of both immediate reach and lasting audience growth.

Entries will be judged by these criteria:

• Audience Reach & Growth: How did your event achieve exceptional audience or fan base growth, both in-person and online?
  Include metrics such as media reach, attendance, social followers, subscriptions, or fan registrations.

• Engagement Strategies: What creative or innovative methods did you use to engage and grow your audience?
  Include examples such as marketing campaigns, digital activations, partnerships, or community programmes.

• Effectiveness & Loyalty: How did you measure the success and sustainability of this engagement?
  Provide evidence of outcomes like repeat attendance, brand awareness, merchandise sales, or community retention?